Structure of briefs

 contractual briefs: a legal document, which is created between an employee and a client.

+ give the company ideas what the client wants

- heavy workload, lots of creativity required

formal briefs: a brief given by the client that informs the producer of all of details of the task and rules they need to follow.

+ easier to read for both parties so that they can both understand what is being done

- client may not feel they have been offered enough information for them to complete the product standard

negotiated briefs: This will be used if the co-operative brief given to two or more media companies that are competing the project have any issues between themselves about the brief or anything they would like to clear up with the client. through negotiating the brief can be changed to suit every party.

+ more open to suggestions from multiple perspectives

- can sometimes waste time if  unnecessary issues are brought up that the client believes

informal briefs: not documented and is usually verbal. Where the client and company discuss the requirements for the product they will be making and agree upon the project.

+ improves relationships and increases efficiency

- can cause misunderstanding and maintaining secrecy is impossible

tender briefs: where the client advertises their brief and a production company will bring together a proposal they will pitch to the client.

+ produce a high quality proposal and more productive in company

-  client can be disheartened over losing work


Explicit: write your own narrative, 30 second story arc for "the escape"


Implicit think carefully to create your own world and plan everything that might be needed.

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