Structure of briefs
contractual briefs : a legal document, which is created between an employee and a client. + give the company ideas what the client wants - heavy workload, lots of creativity required formal briefs : a brief given by the client that informs the producer of all of details of the task and rules they need to follow. + easier to read for both parties so that they can both understand what is being done - client may not feel they have been offered enough information for them to complete the product standard negotiated briefs : This will be used if the co-operative brief given to two or more media companies that are competing the project have any issues between themselves about the brief or anything they would like to clear up with the client. through negotiating the brief can be changed to suit every party. + more open to suggestions from multiple perspectives - can sometimes waste time if unnecessary issues are brought up that the client believes informal briefs : not documented ...